Recently, Yahoo! Announced a new publishing platform that would enable users to enjoy personalized content on their mobile phones and tablets like such as the ipad. The platform which is called Livestand is a personalized digital newsstand for tablets and mobile phones that continually offers new content to consumers, based on their interests.
The new platform from Yahoo! allows publishers and advertisers to “seamlessly distribute content across tablets and mobile phones in an experience that is elegant and personalized to the individual.” Initially, Livestand from Yahoo! will primarily power Yahoo!’s digital content library – which includes , News, Finance, Sports, Flickr, among others.
According to Yahoo!, the new platform represents a breakthrough of sorts in mobile marketing, as it will allow both advertisers and consumers to interactively engage with content in a such a personalized way.
Ford Making Mobile Marketing The Cornerstone of its 2011 Vehicle Advertising
At the opening of the 2011 Chicago Auto Show at, Ford Motor Co. announced that social media and other “new advertising strategies” will be employed to market all of the car-maker’s 2011 vehicles.
Jim Farley, chief marketing executive at Ford, told those gathered at the Auto Show pre-opening revue that the only media that grew in 2009 and 2010 was online and mobile. As a result, Ford will change how it reaches both current and prospective Ford customers.
“With 500 million people on Facebook, we can reach more potential customers in a more personal way,” Farley said.
Ford launched it’s new 2011 Explorer through Facebook in mid 2010 and as a result of a substantial social media push, the sports utility vehicle has reached 140,000 Facebook fans.
Given the success that the automaker has enjoyed in online media, Farley says Ford will continue to concentrate on other new media tools – especially mobile communication.
A Huge Growing Market
The top five verticals in Q4 2010 were telecommunications, retail & restaurants, entertainment, finance and automotive, with the latter showing an astonishing 623% growth year-over-year. Equally impressive is growth posted by the retail & restaurants category and the entertainment vertical, with 572% and 274% year-over-year growth respectively.
In terms of campaign mix, experts report that 49% of mobile campaigns were designed to drive consumers to a website, while 16% of campaigns were designed to drive app downloads. In addition, 57% of campaigns used a “general broad reach,” while 43% targeted a specific audience.
It is also said that mobile devices will surpass desktop Web browsing within five to ten years, citing the International Telecommunications Union (ITU) who states cell phone use is far higher than Internet use. At the end of 2009, for example, there were 4.6 billion cell phone subscriptions worldwide (76 percent of the world’s 6.8 billion people) while only 26 percent of the world’s population uses the Internet.
Are you convinced yet?
Karl
karl@fastrockit.com
fastrockit@gmail.com
